Digital Marketing Coordinator

 

xN Studio (www.xnstudio.com, @xnstudio_) is a multi-disciplinary creative studio that works with artisans throughout Africa to produce ethically-sourced home and decorative accents. Established in Brooklyn in 2011, xN Studio is a pioneer in the modern home decor space, and has been featured in business, lifestyle, and home decor publications alike (such as Bloomberg Business, House Beautiful, and InStyle magazines). We are seeking to hire an enthusiastic and innovative Digital Marketing Coordinator to drive our marketing and public relations strategies in the digital sphere. This is a part-time, remote position and will average 20 hours a week working closely with the founder. Consultant proposals are also welcome. Must have access to a reliable internet connection. Interest and/or experience in the creative small business sector and African or global art and design is strongly preferred. 

Responsibilities include but are not limited to:

  • Brand and Partnership Development – Proactively identify and pursue corporate partnership and sponsorship opportunities. Seek and pitch the founder for speaking engagements on topics related to her background and the business development strategy.

  • Public Relations – Serve as key contact for press inquiries, both inbound and outbound; Maintain and update public relations materials (ie. press kit, media kit); Understand news updates and pitch stories to key press and publication outlets in a timely manner.

  • Email Marketing – Manage email marketing via MailChimp, including maintaining our contact database and lists for each city and sending out regular marketing email blasts. 

  • Digital Ads Management – Launch and manage advertising campaigns on Facebook (including Instagram ads), Google Ads, Pinterest, and any other platforms we may explore as we grow. Monitor results and analytics and make strategy suggestions.

  • Content Development – As needed, develop visual and written content for our social media pages, advertisements, blog, and emails. You’ll need to learn the xN Studio voice and brand personality to assure that our image is consistent across all platforms.

  • Perform light graphic design work as needed.

  • Maintain website SEO and metadata.

Qualifications:

  • Bachelor’s degree or equivalent work experience in marketing, communications, or a related field

  • Demonstrate passion for social and an eagerness to learn and share new trends in the social and digital marketing space

  • Demonstrated interest in social entrepreneurship, small business, or BIPOC business development

  • Experience managing social media ads

  • Experience running email marketing campaigns (experience with MailChimp is a plus)

  • Strong written and verbal communication skills

  • Self-starter with the ability to manage time & prioritize

  • Sound judgment, professionalism, and a positive attitude

  • Photoshop, Canva, or other design experience is a plus

  • Experience with African art and design is a plus

Hourly compensation—amount depends on experience. Estimated 20 hours per week. Hours are flexible and you are welcome to maintain other marketing clients or another part-time job while working with xN Studio.

To apply: Send cover letters and CVs to hello@xnstudio.com with subject line “Digital Marketing Coordinator - [Your Name]”. Applications without a cover letter will not be considered. Deadline: June 1, 2021.